Innovative Retail Concepts Pvt Ltd (“IRCPL”) is the licensed owner of the brand bigbasket.com and the website bigbasket.com (”The Site”) from Supermarket Grocery Supplies Pvt Ltd (“SGSPL”). IRCPL respects your privacy. This Privacy Policy provides succinct details about how your data is collected and used by IRCPL on the Site. As a visitor to the Site/ Customer, you are advised to please read the Privacy Policy carefully. By accessing the services provided by the Site you agree to the collection and use of your data by IRCPL in the manner provided in this Privacy Policy.
IRCPL will use your personal information to provide personalized features to you on the Site and to provide for promotional offers to you through the Site and other channels. IRCPL will also provide this information to its business associates and partners to get in touch with you when necessary to provide the services requested by you. IRCPL will use this information to preserve transaction history as governed by existing law or policy. IRCPL may also use contact information internally to direct its efforts for product improvement, to contact you as a survey respondent, to notify you if you win any contest; and to send you promotional materials from its contest sponsors or advertisers. IRCPL will also use this information to serve various promotional and advertising materials to you via display advertisements through the Google Ad network on third party websites. You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Preferences Manager. Information about Customers on an aggregate (excluding any information that may identify you specifically) covering Customer transaction data and Customer demographic and location data may be provided to partners of IRCPL for the purpose of creating additional features on the website, creating appropriate merchandising or creating new products and services and conducting marketing research and statistical analysis of customer behaviour and transactions.
To correct or update any information you have provided, the Site allows you to do it online. In the event of loss of access details, you can send an email to: customerservice@bigbasket.com
IRCPL reserves the right to change or update this policy at any time. Such changes shall be effective immediately upon posting to the Site.